Research Project

I plan to do my research project on the adertising of condoms.  I will focus on the development of advertising this product and the different forms of attracting users.  Because there are not ads about condoms everywhere you look, I will use a variety of brands, primarily the dominant brands of the market such as trojan, durex, etc and also the advertising of different types of condoms (female, lamb skin, latex).  I expect to find arguments on the the appropraitness of condoms and through studying the development I expect to find how condoms and shifted their advertising to appeal to a greater audience, or a more conservative audience perhaps.  Also the advertising of the use of condoms, rather then the purchase of condoms will be part of my essay.

I have found one interesting brief article online about the banning of condom advertising in China (1989).  The article describes the irony of this ban considering that there is a limit to the amount of children parents can have in china and also of the HIV epidemic in China, more than 600,000 are infected.  Another article was explaining the positioning of condoms within a store to sell them more efficiently.  Most companies these days place condoms in a feminine hygiene section.  Women are consistantly becoming more aware through advertising awareness of the dangers of STD’s and possibility of becoming pregnant and this has effected womens interest and purchase of condoms.

I would like to dive more into the technique of selling the product through research of slogans, and the companies mission statement

Questions for a second reading

1. In discussing opinions one may find authentic liberation or an example of Problem-Posing education. Multiple answers mixed with different thought processes can teach both the speaker-listener and the listener-speaker. For example politics, or evolution vs. creation, or michigan vs. ohio state. Discussion questions that can be answered in two different forms. One may not convince another to completely change their beliefs but one may make someone conscious of consciousness.

2. The ability of humans to achieve praxis is a driving force that puts us above other beings, the ability to comprehend and question reality places us above animals. Therefore our ability to create knowledge through questioning reality is praxis. Alienating ourselves is separating us from being “containers” from being part of the banking educational system. Alienation as a possible form of liberation.

3. Freire contradicts himself greatly in this article, he is teaching us of his method and we are the containers becoming full with every word read. Any belief he writes of, any idea he attempts to convey to the reader relates the idea of a deposit within the reader. On page 260, the last paragraph states that “the teacher’s thinking is authenticated only by the authenticity of the students thinking.” This is apparent in his own teachings because they are rather authentic, and now as a reader and a student we seem to have obtained an authentic knowledge.