I plan to do my research project on the adertising of condoms. I will focus on the development of advertising this product and the different forms of attracting users. Because there are not ads about condoms everywhere you look, I will use a variety of brands, primarily the dominant brands of the market such as trojan, durex, etc and also the advertising of different types of condoms (female, lamb skin, latex). I expect to find arguments on the the appropraitness of condoms and through studying the development I expect to find how condoms and shifted their advertising to appeal to a greater audience, or a more conservative audience perhaps. Also the advertising of the use of condoms, rather then the purchase of condoms will be part of my essay.
I have found one interesting brief article online about the banning of condom advertising in China (1989). The article describes the irony of this ban considering that there is a limit to the amount of children parents can have in china and also of the HIV epidemic in China, more than 600,000 are infected. Another article was explaining the positioning of condoms within a store to sell them more efficiently. Most companies these days place condoms in a feminine hygiene section. Women are consistantly becoming more aware through advertising awareness of the dangers of STD’s and possibility of becoming pregnant and this has effected womens interest and purchase of condoms.
I would like to dive more into the technique of selling the product through research of slogans, and the companies mission statement
November 15, 2006 at 11:22 pm
I think your general topic will be a good research paper, but I’m a little confused as to what argument you are making. I think the argument on how the advertising of condoms has shifted in its appeal to a greater audience is the strongest one you make, and from there you can add the article about women and other audiences like maybe younger generations. So far, your research is interesting, and once you make your final argument, it’ll decide whether or not those support it. I think the one about women would be really good to ad in your paper because it shows how women are becoming a target audience & you could discuss why that is. Yes, I would want to read this reasearch paper because it is something that I had not thought of and now that you bring it up, I think you make some interesting points.
November 16, 2006 at 12:17 am
- I think you need to narrow down on a topic? you are talking about ways to advertise and at the same time different types and it’s confusing? but overall its a good topic.
-It seems like you’ve done alot of research, finding those articles and all, good job!
-you di dn’t really site the sources! but they seemed to go well with your argument
-make a definite argument more clearly. and yes! i want to read your paper becuase it’s something that no one has thought of before!
November 16, 2006 at 1:31 am
I like your essay idea. The condom commercials are a good topic. Maybe narrow down to one condom brand like Trojan. Its a great idea. You have plenty of good thoughts and good resources. Keep looking around and it should be good. Get some more sources i didnt see really any specifics. Other than that sounds like its going to be good.