In this ad we see a woman playing pool either at a bar or this mans fancy home. This represents the womans power…she looks dominant with the pool cue in her hand while putting some chalk at the tip. The phrase “Live it to the Limit” emphasizes that if you wear these pants you will push life to the limits and that is exciting. Then also notice the mans face…he is interested in this woman because of her dominant behavior, this is different because it is characteristically a male feature. The womans behind is also tight and cute, but at the bottom it says “A fit for every-body” therefore it lends out to overweight or not as fit people as well.
Here we have a male looking out over a balcony into the ocean looking extremely pensive and sophisticated in his dashing sweate, wristwatch and hat. The most intruiging part of this ad is the American flag border. The company is pressing Nationalism, if you are an American, Gant clothes is a respectable company for your attire. The phrase “Authentic American Clothes since 1949″ gives them their sense of legitimacy in the American clothing industry. They attempt to add in a sense of pride into their fabric.
