In the first ad thereis no sexuality, there are men and women in each drawing and they are all extremely formal in their attire. They resemble wholesome young adults of America. Also with each photo not only does Kotex give you a reason why to wear their “napkin” but they also give advise about proper hosting, train-dinner talk and introductions. This represents the olden days, the 40s and 50s when everyone wished to be wholesome and clean cut. To be in the know about a proper lifestyle is to be in the know about the proper tampons. The second ad shows a spread out model blurred below the waist with a night gown on and a bit of her breast showing. The writing below states “Be a Beautiful Story”, now the interest in tampons is not due to a proper lifestyle but rather to be beautiful. And to “Be Sure” you are beautiful you have to use Kotex. This is during a time of rebellion, the 60s or 70s when this model took this shoot the kids were freeing their minds, and this ad represents the sexual aspect of this time period.
